What Mesure D does
Mesure D provides in-depth analysis of media coverage (radio, television, dailies, magazines, and weeklies), either over a particular time period or by subject.
Thanks to this tool, you can
- Determine the true difference between advertising costs and the economic value of media coverage
- Establish the real impact of media coverage thanks to a dollar amount assigned to the economic value and apercentage measurement of the difference
- Detect true trends by going beyond subjective perceptions
- Obtain a personalized economic value amount for each person cited and entity mentioned
- Identify the strengths and weaknesses of a media strategy to consolidate strengths and fine-tune future efforts