Mesure D
How much is it worth to make headlines? It depends!
Getting a highly favorable impact with respect to a product or service is a good thing, but it depends on many factors.
And being hit with a devastating news report will obviously have a negative impact in terms of dollars and percentages, but to what extent?
Developed in 1994, Mesure D is a tool for analyzing the content and economic value of media coverage. It generates highly specific information on whether media coverage—solicited or not—has generated the desired impact and return on investment.
Mesure D is a high-performance tool designed to meet the unique requirements of socioeconomic decision makers in Quebec and abroad. Thanks to its exclusive capabilities, Mesure D provides an impartial and independent assessmentof your organization’s media coverage.