MEDIA ANALYSIS

As of 2013, after a number of years of R&D, mesure-d is now able to measure positive and negative (in dollars) brand impacts in

  • Daily newspapers
  • Weeklies
  • Magazines
  • Radio
  • Television
  • Web-based versions of traditional media

mesure-d can also combine and analyze components for comparison purposes, a feature particularly useful for

  • Private and public sector organizations
  • Events
  • Public relations firms

In 2013, mesure-d was refined to help users

  • Understand the economic impact of coverage in Web versions of traditional media
  • Compare the economic impact when both platforms of one vehicle cover a story 
  • Combine and analyze components that can now be compared

No other Quebec firm offers such a product, and few international companies have developed such sophisticated tools for assessing the impact of online coverage from the traditional media.